Wacoal Thailand : The creative sexy Ad
When you think about
underwear advertisement, what do you expect to see?
“Women, Girls,
underwear and sexy body shape”
But Wacoal Thailand has
changed traditional thinking of bra commercial through “Wacoal Boost up bra”
advertisement.
See this Ad below:
What’s interesting that
allure people to watch the clip?
1. Name of the clip
This clip named “
18+ sexy review (2 Minutes Life Change!)”
First Key Word, “18+”... has meaning of adult,
sexy and sex which can attract not only women but also men.
Second, “Sexy review” … As Word of Mouth is a
key influence factor of decision making for Thai people. The word review seems
to work well.
Third, “2 Minutes Life Change!” … Do you want
to click it when you see this word? Is it arouse your curiousness? ...
The answer is YES, I guess
2. Perception of Thai people about
sexiness
Sexiness in men’s eyes is
mostly Women who have a nice shape with big boobs. Meanwhile for ladies, good
looking made them proud of themselves and being confident. Marketing shapes
women’s attitude bit by bit through movies and TV ads about bigger boobs is better.
(Just like healthy white skin is prettier).
Together with Asian
breasts are smaller than others, regarding to the research as a picture below;
 |
| Source : Manager Online 2013 |
Consequently, many
underwear products target women who are not happy with their size. Start with
Doom Doom series by Sabina, Sabina V shape (get satisfied size in 6 sec.), and
Be Me by Wacoal etc.
3. Presentation and Meaning
People expect to see celebrity
or at least woman as a presenter of bra commercial ads but Wacoal presents the
different one by using male to be a presenter.
This can imply that
“Wacoal bra doesn’t only make small size girls to have prettier tits but also
build bigger breasts to even for men =P ” or this can mean even very small size
like male could be boost up.
Three techniques together
create a significant media share and become a viral ad on Facebook
Reference :
Manager Online 2013, Research shows that Thai
boobs are smallest, published 10 April 2013, < http://www.manager.co.th/daily/viewnews.aspx?NewsID=9560000043636>
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