New Mobile Application for loyalty program

New Mobile Application for loyalty program

Risa Hemtasilpa  26-04-14

There are many tactics for loyalty programs such as loyalty card, reward point, stamp paper card etc.; however all of those tactics are willing to attract customers to shop/buy more often.

In Thailand you can see stamp paper card in almost all small shops and restaurants, while loyalty card will be provided in supermarket or department store.

Talking about stamp card, have you ever lost some/or forgot to bring some when you nearly reach a promotion point? Have you ever feel annoy when see a lot of paper cards in your wallet?

There is a new mobile application developed in Thailand for solve this concern! It’s called “getmystamp”. While other apps use QR code scanning, this app use stamp tool which look like a pen to stamp it in your phone. Even though this app has launched since 2012, I have never heard about it until Citibank credit card promotes this app and I saw the ad on dining table in one restaurant and I found it’s interesting.           

Let’s see how it work

You can download this app in app store on your phone.

Inside.. the app categorized your activities and shops which join the promotion. For me, I use Citibank credit card and it’s such a useful app, gathering all promotion shops of Citibank in one place.

After I pay by card and reach restaurant condition, they will stamp the point on my phone.

And this is the result…How cute is it!

It’s good to see Citibank join this activity, but I don’t think people will prefer this rather than directly discount on the bill. Personally, this application is more suitable for shops/restaurants, but not for the credit card product. Consumers today are spoiled by promotions, people have low patient and want to get something with bigger value by spending less effort. People prefer direct discount rather than point exchange to discount as some banks are doing. This one is even worse… no discount, just normal point from card spending. Nowadays credit card acquiring is very competitive, there are many card offer in various restaurants. As a result, credit card promotion launch should be innovative and impressive to customers.